The first time you use the app you’ll be asked if you want to let it manage the pop-ups that appear. While browser extensions can help you avoid cookie pop-ups, DuckDuckGo’s browser automates the process.

In the new browser, this includes taking on one of the internet’s most annoying experiences: cookie consent pop-ups, which were provoked by the introduction of the GDPR, the EU’s landmark data-privacy law. “And just to default to the most private thing without trade-offs in that experience.” “Everything that we build, we want to make as frictionless and simple and easy to understand,” Burger-Lenehan says. It also includes a built-in option for saving passwords, and it incorporates the company’s recently launched email protection, which blocks hidden trackers in the emails you are sent. The browser uses DuckDuckGo’s private search engine as the default option, blocks ad trackers on each site you visit, and shows how many have been blocked. “We don't track our users-that is our privacy policy,” Burger-Lenehan says. Since the launch of its anti-Google search engine back in 2008, DuckDuckGo’s web browser continues the company’s principle of not collecting your data, says Beah Burger-Lenehan, the product manager for the Mac app.

The desktop app, which is being released in beta, comes years after the company launched its Android and iOS browsers, and it continues its push to create a suite of privacy-first web tools. Today the privacy-oriented company DuckDuckGo is debuting its first desktop web browser, DuckDuckGo for Mac. There are other options though-and the list of Chrome’s browser rivals just got a tiny bit longer. Right now 63 percent of people use Chrome on their phone, and the figure rises to 67 percent on desktop. Since then the web browser has become almost unstoppable: Chrome is one of Google’s most powerful data collection tools and the world’s most dominant browser. When Google launched Chrome back in 2008, it changed the web overnight.

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